As Sr. Digital Production Designer, I led Square's "About" page redesign—the first major update since 2017—launching it across 8 locales and 11 languages using Contentful CMS. Collaborating cross-functionally with Senior Art Directors, Product, SEO, Localization, and International stakeholders, I tailored content per market and partnered with Front-End Engineering and UX to produce production-ready files optimized for desktop, tablet, mobile and leading QA across 33 variations. The redesign achieved a 25% traffic increase in three months.