Releases Campaign Toolkit

Square Releases is a net-new biannual product launch campaign. As a Sr. Digital Production Designer I created, produced and launched lower-funnel marketing assets and a standard toolkit for future efficiencies. Collaborating closely with Brand to set the foundation and cross-functionally with Product, Marketing, Engineering, and Localization teams, I built net-new flexible templates that accommodate product updates per season and for whichever market needed. With production-ready file naming for desktop, tablet, and mobile, our goal was to create reusable components that maintain brand consistency while enabling quick content publishing for future markets all while keeping Production Design in mind for scaling.