Since 2022, Square’s “/software” pages have consistently seen an increase in organic search traffic, unique visitors, and top-of-funnel activity across paid search, direct, and affiliate channels. This brief came to our team of 1 Sr. Interative Designer, 1 Sr. Engineer and myself to overhaul & revamp the pages to provide a straightforward, yet simple overview. I supported the consultation process, built 11 pages for their respective locales, and launched them in two phases to accommodate international stakeholders.